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Your best people know things nobody ever wrote down.

Learning and enablement is the delivery layer under everything else. We turn what your best people know into training, playbooks and SOPs the rest of the business can use.

Talk about a build

Tell us whose know-how you can't lose.

We reply within one working day. No list, no drip sequence.

Six capabilities
From SOPs to skill building
Your tools
Built to run where you work
Named owners
So it stays current
Fixed fee
Per build, agreed up front

When that person leaves, the know-how leaves with them.

Most of what makes a team good lives in a few heads: how the best rep handles an objection, how the senior engineer diagnoses a fault, how the top manager runs a one to one. Building it into learning and enablement is how it stays when they don't.

Capabilities

Six capabilities.

Bought one at a time, or together as the build behind a larger change.

  • Instructional design
  • Sales enablement
  • SOPs
  • Knowledge management
  • Content development
  • Skill building

Instructional design

Learning designed around the work, not the classroom.

Programs, courses and learning journeys built from how the work is really done, and judged by what changes on the job.

What it covers

  • Needs analysis
  • Learning journeys and curricula
  • Facilitator and participant guides
  • Digital and blended learning

Sales enablement

Enablement that sounds like your best rep.

Playbooks, talk tracks and onboarding built with the people who close, so new reps ramp on what actually works.

  1. 01Sales playbooks
  2. 02Talk tracks and objection handling
  3. 03Onboarding and ramp plans
  4. 04Manager coaching guides

SOPs and knowledge management

Written down once. Found every time.

Standard operating procedures and knowledge bases that capture how the work is done, in a form people and AI assistants can both use.

What it covers

  • Process mapping
  • SOPs and work instructions
  • Knowledge base structure
  • Content ready for AI assistants

Content development and skill building

Content that builds a skill, not just awareness.

Guides, job aids, video and practice exercises, built to move people from knowing to doing.

What it covers

  • Job aids and quick guides
  • Scenarios and practice exercises
  • Video and microlearning scripts
  • Assessments and skill checks

The delivery layer

This is how the other four steps get delivered.

Every other step needs something built so it lasts after the engagement ends. This is where it gets built.

01 Uncover

The readout and the 90-day plan, written so the team can run with it.

02 Develop

Program materials, practice guides and the tools leaders use back at work.

03 Coach

Follow-through between sessions, so the new habits hold under pressure.

04 Design

Manager guides and training for the redesigned people systems.

How a build is scoped

Capture, design, build, hand over.

  1. Step 1

    Capture

    Sit with the people who know. Watch the work, and write down the decisions.

  2. Step 2

    Design

    Agree the audience, the outcome and the format before anything is built.

  3. Step 3

    Build

    Draft it, test it with real users, and revise.

  4. Step 4

    Hand over

    Delivered in your tools, with owners named so it stays current.

Mark Zides, founder of Z.Advisors
Portrait, Mark Zides

Track record

Built by someone who ran a learning company.

Before Z.Advisors, Mark founded and led CoreAxis, a learning and talent firm that delivered leadership development, workforce upskilling and enterprise learning programs for organizations including Amazon, Bank of America, Thermo Fisher Scientific and Netflix. CoreAxis was acquired in 2022.

Founded
CoreAxis, a learning and talent firm, acquired in 2022.
Ran
Luminoso, an AI company that came out of the MIT Media Lab, as CEO.
Wrote
Rewired Leadership (2026) and The #PACE Process.

Mark leads every build. Instructional designers and writers are brought in for the specific build, and named before work starts.

The path

Where learning and enablement sits in the path.

Five steps, in order. Each one starts from what the last one found. See the whole path.

  1. Start here 01 · Uncover AI Readiness Assessment Where every engagement can start. Start with the assessment
  2. 02 · Develop Leadership Development If the gap is how your leaders lead. Explore →
  3. 03 · Coach Executive and Team Coaching If one leader, or one team, needs to move first. Explore →
  4. 04 · Design Talent and Performance Architecture If your people systems reward the old job. Explore →
  5. You are here 05 · Build Learning and Enablement

Before you get in touch

Questions we get about this.

Anything not covered here, ask directly. We answer scope and pricing without a discovery gate.

Yes. Content is built to run in the tools you already use.

Taking on new engagements this quarter

Get it out of their heads.

Tell us whose know-how you can't afford to lose.